Overview

Online ordering services including Doordash, Uber Eats, Postmates, and others, present exciting new revenue opportunities for restaurant operators. However, with increased competition in online ordering for restaurants, consumers how have more options for placing orders.

Many restaurant operators are opening virtual kitchens, leveraging existing staff and equipment, to grow revenue without adding substantially more costs.

This case study summarizes how Grilled Cheese Heaven worked with Ordermark to grow revenue and control expenses.

Challenge

Online Ordering Has Become Competitive For Restaurants.

Canter’s Deli in Los Angeles saw an opportunity to leverage existing kitchen space and labor by adding a Virtual Kitchen called Grilled Cheese Heaven, but it lacked the data it needed to design a profitable menu, as well as the technology to aggregate and streamline orders from major online ordering services.

Solution

Maximizing Kitchen Space for a Virtual Restaurant.

Ordermark helped Grilled Cheese Heaven to identify top selling menu items that perform well for online ordering and worked with Grilled Cheese Heaven to design a profitable menu that leverages Canter’s Deli’s existing kitchen and food supply. By leveraging Ordermark’s online ordering aggregation technology, Canter’s Deli was able to cost efficiently reach new customers with a differentiated online menu, without increasing its staff, kitchen space, or marketing budget.